SUMMER IS BACK - AND IT'S STILL NOT PERFECT
Introducing: Season 2 of the critically acclaimed (well) campaign "The Perfect Vacation". Summer is back and it is indeed not perfect.
“Every summer we’re force-fed content where we all show off our perfect vacations. An endless number of pictures featuring perfect tans, perfect views and perfect hotel rooms flood our screens. But let’s face it, summer is also about getting lost, too little sleep and melted ice cream” Says Maj-La Pizzelli, Creative Director of ATP Atelier.