At the heart of this campaign is Maria Grazia, a 70-something retired MD and true icon of bagno culture. For decades, Maria and her husband have spent their summers at Lido la Sorgente, tanning, swimming, and playing cards with friends. Her unapologetic zest for life shines through her habits: chain-smoking, savoring Nutella by the jar, and wearing heels (yes, even to the beach).

We are proud to partner with Costantine, an iconic all-female weaving atelier in Puglia, Southern Italy. Renowned for beautiful handwoven pieces and collaborations with prestigious fashion houses like Dior, Costantine brings tradition and craftsmanship to life.

Meet Eira, the shoulder bag with sculptural finesse. Its sleek, elongated silhouette is paired with ATP Atelier’s iconic swoosh-shaped flap—an understated yet striking detail that defines modern elegance and smart luxury